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In this month’s newsletter, we’re covering the latest updates from Google that will impact your business’s online visibility.
From new recommendations in Google Search Console to enhanced video SEO practices and photo features in Google Local Service Ads, there are some exciting changes to help boost your website's performance. Here’s what you need to know:
1. Google Search Console Gets a New Feature – “Recommendations”
Google recently introduced an “experimental” feature in the Google Search Console called Recommendations. This feature is designed to provide actionable insights to improve a website's visibility in search engine results pages (SERP). Here is the announcement.
According to Google, these recommendations will appear on the Search Console overview page and will be gradually rolled out over the coming months. While not all sites will have access to these recommendations initially, they will be made available as Google continues to expand the feature.
The Purpose of This New Feature:
Helps businesses better understand their website’s performance.
Assists in identifying areas for improvement.
Provides data-driven recommendations to help businesses create content that ranks well in the SERP.
How This “Experimental” Feature Works: Recommendations analyze various aspects of a website to provide specific suggestions for improving search performance. These could include optimizing technical elements or enhancing content quality.
Tips to Make the Most of Search Console Recommendations:
Regularly check for new recommendations in Search Console.
Focus on recommendations aligned with your business and SEO goals.
Implement recommended changes promptly.
Track performance changes to monitor improvement.
Stay updated with the latest algorithm updates and best practices for site optimization.
2. Stay Ahead with Google’s Key Video SEO Updates & Best Practices
Google has also made significant updates to its video SEO guidelines, providing clearer indexing criteria, technical requirements, and more extensive examples. These updates aim to help video content rank better in search results. Click here to watch the video.
What’s New in Video SEO?
Clearer Video Indexing Criteria: Google has refined the standards for which videos are eligible for indexing, focusing on high-quality, relevant, and easily accessible content.
Updated Technical Requirements: Improved guidelines for video formats, file sizes, and metadata make it easier for search engines to find and index videos, resulting in a better user experience and increased visibility.
Dedicated Watch Pages for Each Video: Google now recommends having a dedicated page for each video, complete with relevant metadata. This helps search engines understand the content, improving ranking potential.
Expanded Best Practice Examples: These examples provide real-world scenarios, helping website owners implement video SEO best practices more effectively.
These changes enhance the quality and relevance of videos in search results, offering creators a more defined framework to help their video content perform well.
3. Google Local Service Ads Incorporates Photos, Boosting Visibility & Ranking
In a recent move, Google Local Service Ads (LSAs) now support photo uploads, which can improve ad ranking, increase engagement, and give customers a visual introduction to your business. Here’s how photos can enhance your LSA performance:
Impact of Photos on LSAs:
Improves Ad Ranking: High-quality photos help your business rank better in local service ad searches.
Increases Engagement: Attractive photos can draw more viewers, potentially leading to more conversions.
Provides a Glimpse into Your Business: Customers get a preview of your services and facilities, helping to build trust.
Tips for Using Photos in LSAs:
Use high-quality, professional photos with good resolution.
Ensure photos are relevant to your business and services.
Maintain a consistent visual style across all photos.
With Google’s new photo editor, you can now easily upload, select, and manage images in bulk, making it easier than ever to keep your ads visually appealing.
Final Thoughts
Google’s recent updates are designed to help businesses maximize their online visibility, whether through SEO recommendations, video content, or visually engaging ads. Implementing these changes can lead to better search rankings, more customer engagement, and a stronger digital presence. Stay ahead of the competition by making the most of these new features!
Interested in more updates like this? Reach out to learn how Quicke Marketing can help your business thrive in the ever-evolving digital landscape.
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