.png)
For small businesses, local SEO can be the key to driving foot traffic and attracting nearby customers. It's essential for businesses that want to show up when potential clients search for services “near me.”
Why Local SEO Matters:
When customers search for local services, they typically look for businesses in their immediate area. If your business doesn’t show up, you’re missing out on valuable leads. Google and other search engines prioritize local businesses that have optimized their online presence for local searches, making local SEO a must-have for small business success.
DIY Tips for Local SEO:
Claim and Optimize Your Google Business Profile: Ensure your Google Business Profile is claimed, verified, and updated with accurate information like your address, phone number, and business hours. The profile allows your business to show up in Google Search and Maps when people search locally for your type of business. Think of it as your website that most people will visit. It needs to have all the information on it that customer's need so they don't have to go to your website, instead can just call or book directly from google. Click here for the step-by-step on how to optimize your google business profile for local seo.
How to do it: Log in to Google My Business to claim your profile and update your details. Add relevant business categories, and don’t forget high-quality images of your business including your business logo! Don't have a google business profile, well let's start there.! Click here for Google's Directions on how to get a google business profile.
Use Local Keywords in Your Website Content: To boost your local rankings, ensure that location-based keywords are used throughout your website. This includes service pages, blog posts, and meta descriptions.
Example: If you run a bakery in Miami, you could include keywords like “best bakery in Miami” or “Miami baked goods” to increase local search traffic. You would want to place this on the homepage of your website with a heading title tag and meta description that matches.
Here is a picture of my website to give you a visual: "Digital Marketing Agency in Fort Walton Beach & Pensacola FL". The keyword in this case is digital marketing my locations I want to build traffic is Fort Walton Beach and Pensacola, FL
Get Positive Reviews: Customer reviews play a significant role in local SEO. Not only do they build trust, but they also signal to Google that your business is relevant and valuable. These are one of the most important aspects of boosting your local seo.
How to get reviews: Ask satisfied customers to leave reviews on your Google profile. You can make this easier by sharing a direct link in emails or at the point of sale. Do you know how to share you google review link with others? If not, click here for our step-by-step guide.
Create Local Listings Beyond Google: Ensure your business is listed on local directories such as Yelp, Bing Places, and Yellow Pages. The more local listings you have, the better your chances of appearing in local search results. Other Important Listings :Beyond Google, it’s vital to ensure your business is listed on other platforms like:
Voice Search Platforms (Siri, Alexa, Google Assistant)
Each platform increases your visibility and ensures you capture a broader audience searching locally. By having consistent business details across multiple platforms, you enhance your credibility with both search engines and potential customers. The keyword here was consistent - if you business information is slightly different on any platform, Google will see it as inconsistent and it will not boost your SEO.
As you can see, adding business listings across multiple platforms is very time consuming. In order to save yourself some time, Quicke Marketing has a software you can utilize. This is a DIY software called local SEO and it using listing synchronization and distribution to create these listings on all the platforms and allows you one place to update and link with a click of a button. To learn more, click here.
How Quicke Marketing Can Help:
At Quicke Marketing, we specialize in local SEO strategies tailored to small businesses. From optimizing your Google Business Profile to creating content with local keywords, our team ensures your business is easily discoverable by local customers. We'll also manage reviews and listings on various platforms, so you don’t have to - this service is called reputation management.
Quicke Marketing
850-565-9343
Comments